Douglas W. Hubbard

Our guest today is a management consultant, speaker, and author in decision sciences and actuarial science.

He is the inventor of the Applied Information Economics method and is an internationally recognized expert in the field of measuring intangibles, risks, and value, especially in IT, and is a popular speaker at numerous conferences.

His methods have been adopted in a number of industries including insurance, pharmaceuticals, aerospace R&D, cybersecurity, and manufacturing - just to name a few.

He is known for taking a critical view of several popular methods and standards in risk management and decision making in organizations.

He also makes compelling arguments that extensive research in methods such as "risk matrices", the use of weighted scores in decision making, and even expert intuition are inferior to certain quantitative methods.

His Applied Information Economics method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues.

In addition to the many articles he’s written for magazines like InformationWeek, CIO Enterprise, and DBMS magazines; he is the author of books such as:
How to Measure Anything: Finding the Value of Intangibles in Business,
The Failure of Risk Management: Why It’s Broken and How to Fix It,
Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities,
and his latest book, How to Measure Anything in Cybersecurity Risk.

So please, help me in welcoming our guest today - The Founder of Hubbard Decision Research - Douglas W. Hubbard!